The National Football League finally has all 32 franchises involved in its Global Markets Programme, with the three outstanding clubs set to join their rivals this year.

Before 2025, the Buffalo Bills, Cincinnati Bengals and Tennessee Titans had not prioritised involvement in the programme — where clubs have to apply for a five-year term of rights to international markets — but have now fallen in line with the remaining 29 franchises and will officially participate in the programme, which currently spans 21 international territories.

Both the Bills and Bengals have secured the right to market themselves north of the border, in Canada, where they will join Arizona, Detroit, Minnesota and Seattle, while the Titans applied to be a part of the cohort active in Ireland, alongside Green Bay, Jacksonville, Kansas City, Pittsburgh and the New York Jets.

“We’re thrilled to have all 32 clubs a part of the Global Markets Programme in 2025,” NFL EVP Peter O’Reilly said. “League-wide club participation in the programme underlines the strategic priority both the NFL and its teams share, to invest in global growth. We continue to see strong momentum worldwide and look forward to bringing fans internationally closer to our game, together.”