Thanksgiving is about family, food and football. Not necessarily in that order, either. Especially if the viewing figures for the Turkey Day slate of games is anything to go by.

The average viewership across all three games — Green Bay Packers versus Detroit Lions, Kansas City Chiefs versus Dallas Cowboys and Cincinnati Bengals versus Baltimore Ravens — was 44.7 million, the highest Thanksgiving Day average on record (with data going back to 1988), surpassing the previous high of 34.5m set last year. It is the fourth consecutive year in which the NFL has set a Thanksgiving Day viewership record.

Indeed, the ‘middle game’ between the Chiefs and Cowboys averaged an incredible 57.2m viewers, making it the most watched regular season game on record.

“Thanksgiving and NFL football have become synonymous,” league commissioner Roger Goodell said in a statement announcing the figures. “We are grateful to our teams and broadcast partners for these incredible games and honoured to be a part of so many families’ holiday tradition.”

The hunger for the NFL on television shows no sign of abating any time soon, with the league occupying 48 of the top 50 most-viewed shows on television since the start of the 2025 NFL campaign.