Nike and the National Football League used last weekend’s annual draft event in Green Bay to unveil a new uniform and fan gear collaboration entitled Rivalries.

The programme is aimed at elevating NFL rivalry games over the next four seasons, with specially-designed Nike uniforms and fan gear helping to drive fan engagement by ‘celebrating storied traditions and uniting communities with unique and elevated product designs’.

“The NFL is home to some of the biggest football rivalries and today marks a historical moment for the NFL as we share Rivalries with the world,” said Renie Anderson, chief revenue officer at the NFL. “Together with Nike, we are harnessing the power of rivalry matchups to bring fan excitement and community pride to the next level. Through specially-designed player uniforms and limited-edition fan gear, we will embark on a journey that inspires competitive spirit and reveals the winner in all of us.”

The first wave of participating teams will be those in the AFC East and NFC West, with each club wearing a unique Rivalries uniform with designs ‘rooted extensively in local community insights’ during a single home game against a division rival. The designs have apparently been brought to life by pulling inspiration from the history of each market and the aspects of the community that only that team’s city embodies. Following their reveal, the Rivalries uniforms will be included in each team’s uniform lineup for three years, in addition to existing alternate uniforms. Teams from the AFC South and NFC North will debut their Rivalries uniforms in 2026, followed by NFC East and AFC West in 2027 and AFC North and NFC South in 2028.

This year’s uniforms will be revealed prior to the first rivalry game, and designated AFC East and NFC West Rivalries games will be announced at a date following the 2025 NFL Schedule Release, which was also confirmed during the draft as taking place on Wednesday 14^th May.