Saturday, June 7th, 2025

COURT RULING PERMITS COLLEGES TO PAY PLAYERS

Craig Llewellyn

Editor

COURT RULING PERMITS COLLEGES TO PAY PLAYERS

Craig Llewellyn College Football

An historic decision by US District Judge Claudia Wilken has paved the way for college athletes to receive payments directly from their institutions, beginning immediately.

As the amount of money involved in college sports has grown, athletes have moved from being strictly amateur to being able to gain from financial recognition of their ‘name, image and likeness’ (NIL) — but only after earlier court decisions, also ruled on by Wilken, agreed that they should be able to extract that compensation from colleges and institutions, and latterly businesses, using them as a means to bring in huge sums.

The latest settlement arose from three separate lawsuits — namely litigation brought by House, Carter and Hubbard — against the NCAA and its five biggest athletic conferences — the SEC, ACC, Big Ten, Big 12 and PAC-12 — and comes in two parts, satisfying both former and current athletes. In regard to the former, the NCAA and schools in the five conferences will pay $2.75bn to athletes who played before the beginning of the NIL era in 2021, while current student-athletes will now be able to make money directly from those institutions. With schools in charge of who and how much, however, it is widely expected that those playing the highest-earning sports, such as football and basketball, will be the biggest beneficiaries. Student athletes will also be able to benefit from NIL deals alongside the new payments.

Schools won’t be able to spend willy-nilly either, as the ruling implements a compensation cap of $20.5m, although this is expected to rise on an annual basis going forward. Teams will also be subject to roster limits, although their institution can now issue as many scholarships — to cover the cost of tuition and other benefits — as they wish. Schools also have the discretion to ensure that current athletes and recent recruits can remain onboard for the duration of their NCAA eligibility without counting against roster limits.

As with NIL, the latest decision is predicted to become a major factor in being able to attract the biggest prospects, but with financial rewards now coming direct from the school rather than solely through often shady ‘consortiums’ set up by the infamous ‘backers’ that consist, largely, of alumni made good. All third-party NIL agreements in excess of $600 will be subject to independent review in an effort to curb overt pay-for-play offers.

“[The settlement] marks a huge step forward for college sports,” NCAA president Charlie Baker, a willing proponent of compensating student-athletes, commented. “It is a tremendously positive change and one that was long overdue.”

Institutions within the five biggest conferences will automatically be required to comply with the terms of the ruling, while others are expected to opt in, and will be expected to use a share of up to 22 percent of ‘average power conference athletic media, ticket and sponsorship revenue’. Smaller schools, and those outside the ‘Big Five’, are not compelled to fall in line and will be able to continue offering scholarships as before.

It is expected, meanwhile, that the new ruling will face opposition under Title IX legislation that demands male and female athletes be given equal opportunities to benefit. Schools are widely expected to share more of the required payout with male athletes, especially those playing football.


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