UFL UNVEILS FIRST 2026 APPAREL PARTNERS

The United Football League has announced New Era, Adidas and NOBULL as official partners for the upcoming 2026 spring football season.

The multi-year agreements, revealed by UFL co-owner Mike Repole and president/CEO Russ Brandon, cover the provision of playing uniforms, headwear and footwear to each of the eight competing teams in what is a UFL showing a lot of changes over 2025.

“We’re proud to welcome New Era, Adidas and NOBULL as partners of the UFL,” said Repole. “These are brands built on sport, competition, and performance —values shared by every UFL coach and player on the field. We couldn’t be more excited to kick off the season with them represented at every game.”

New Era, the international sports and lifestyle brand, will be the ‘official jersey and headwear partner’ of the UFL and its eight teams, stepping up from merely proving caps to teams last season.

“As we looked to expand our partnership and presence within the UFL, it felt like a natural progression for New Era to outfit the team uniforms in addition to headwear,” said Bruce Popko, VP of global licensing and business development. “This spring, as all eight UFL teams take the field in New Era uniforms and caps, fans and sports enthusiasts can look forward to the league breaking new boundaries in the sport.”

Adidas, the multinational athletic apparel and footwear manufacturer, will serve as the ‘official game footwear partner’, providing gameday shoes and gloves for all 43 games.

“Adidas is proud to announce our new partnership with the UFL, a league that truly reflects our unwavering commitment to growing the sport of football at every level,” said the company’s North America president John Miller. “Entering spring football represents an opportunity for Adidas to broaden the reach of our industry-leading gameday footwear and performance gear year-round.”

As the ‘exclusive training footwear partner’ of the UFL, NOBULL will aim to establish a strong on-field presence with its logo featured on all UFL team game jerseys, as well as outfitting every player and coach with premium footwear and apparel to be worn throughout the season.

“NOBULL is excited to join the United Football League as it enters its next phase of growth,” said COO Susie Mulder. “Our commitment to helping people grow stronger — emotionally, mentally and physically — aligns closely with the mindset of UFL players and coaches, making this partnership a natural fit.”

The 2026 UFL season kicks off on Friday 27th March.